Posts about Videos & webinars

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  1.    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Open to WFA members only

    OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

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  2.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AIAI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

    Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
  3.    Bias in AI and Inclusive Prompting with Creative Equals
    Inclusive MarketingAIAI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools 

    Read more about "Bias in AI and Inclusive Prompting with Creative Equals"
  4.    Data integrity: the new currency for responsible media?
    Media literacyData collection & privacy

    Data integrity: the new currency for responsible media?
    Open to WFA members only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

    Read more about "Data integrity: the new currency for responsible media?"
  5.    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AIAI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  6.    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  7.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  8.    The impact of GenAI on partner management
    AIAIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

    Read more about "The impact of GenAI on partner management"
  9.    Marketing leaders highlight key trends at Global Marketer Week 2025
    AICreativityAI

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  10.    Spotlight: Evaluating Better Ideas
    Agency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to WFA members only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…

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  11.    Highlights from Global Marketer Week 2025

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

    Read more about "Highlights from Global Marketer Week 2025"
  12.    Knowledge Spotlight: AI and the Future of Search
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"